Privacy Policy

New River Valley Orthodontics ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our practice.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, date of birth, address, and insurance information.
• Health Information: Details about your orthodontic concerns, treatment preferences, and medical history relevant to orthodontic care.
• Website Usage Data: IP address, browser type, pages visited, and cookies.
• Communication Data: Messages, comments, or inquiries submitted through our contact forms.

2. How We Use Your Information

We use your information to:

• Provide orthodontic care and treatment services
• Schedule appointments and send reminders
• Respond to your inquiries and requests
• Improve our website and patient experience
• Comply with legal and regulatory requirements

3. Mobile / SMS Information

We respect your mobile privacy. We will never share your mobile information with third parties for marketing purposes.

Providing your phone number does not automatically enroll you in SMS communications. SMS consent is optional and is not required to receive services from us. You may opt out at any time by replying STOP to any text message.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited situations:

• With trusted service providers who assist us in operating our practice (e.g., scheduling software, email providers, payment processors) under strict confidentiality agreements.
• When required by law or to protect the rights, property, or safety of our practice, patients, or the public.
• In the event of a business transfer (merger, acquisition, etc.), subject to standard privacy protections.

5. International Data Transfers

Your information is primarily stored and processed in the United States. If we transfer data outside the U.S., we take appropriate safeguards to protect your information.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet is 100% secure.

7. Your Rights and Choices

You have the right to:

• Access, correct, or delete your personal information
• Opt out of marketing communications
• Withdraw SMS consent at any time
• Request restriction of processing in certain circumstances

To exercise these rights, please contact us using the information below.

8. Contact Us

New River Valley Orthodontics
600 2nd St
Radford, Virginia 24141-1432

Phone: (540) 639-3002
Email: info@newrivervalleyorthodontics.com

This Privacy Policy may be updated periodically. We encourage you to review it regularly for any changes.